LED lighting industry still can not conquer

Consumer electronics giant had rushed into the wholesale LED lighting products industry, bringing short-term panic to the traditional lighting companies, and most of the consumer electronics giant also believes that won the lighting industry is overkill, there is no difficulty. However, these complacent giants after a period of struggle, and finally disappeared. Why not contribute much to household appliances predators in the lighting industry?

Improper product positioning, market positioning inappropriate, improper positioning of the brand home appliance giants are the main exit from the lighting industry. Even now also active in the U.S. market, the TCL lighting lighting, we can not tell what these brands flagship product, what is the main market, the face of what consumer groups.

Operations team underestimated the lighting industry, appliance industry's marketing team that conquered a small lighting industry, is simply overkill. However, it is not. In the appliance industry, a large district manager, $ 100 million a year to complete the performance did not matter, but to the lighting industry, the year may be hard to run down and will not be completed $ 10 million sale of the task, this gap on their the spirit of the combat is great.

There is a solution - from lighting companies lure them away. However, there are many home appliance giant setback from the group's influence. Many consumer electronics giant's annual sales revenue of 300 billion yuan, as the group's lighting project, even if sales do 10 billion, the Group is also difficult to obtain full recognition. Lighting project team members to complete the sales tasks, reflecting their ability to channel resources are often overdrawn. As a result, companies will be caught in a vicious cycle.

Most noteworthy is that consumer electronics giant is determined to win the key to the success of the lighting industry. In fact, the advantages of home appliance giant is obvious, but the group of the lighting industry, the lack of sufficient attention, or even kick the tires. Relative to the household appliances industry, light industry, the overall quality of the dealer group is relatively low, overall strength is generally weak.